This year, 80% of internet consumption around the world will be of videos.
With 28.5 billion devices connected to the internet and viewing videos at a rapid daily rate, it’s important to know how to make that work for you as a freelance videographer or reporter.
However, before cutting a new sizzle reel and creating a new YouTube channel, there are a few video content tips and tricks you might want to read up on.
Hint: Great video content is about more than high-quality production.
Always Tell a Story
Nobody wants sales-y videos anymore, and modern-day users are savvy to the game.
To create quality video content, you’ll want to always focus on harnessing the emotional power of video while remaining genuine.
While this might seem obvious in the broadcast industry, it can be easy to focus on views and get lost in the haze of ratings.
Think about your audience’s needs and desires and tell stories that cater to those. You’ll notice a change in the quality of your content as well as the feedback you receive.
Produce Tip Videos
Everybody loves a good tip. That’s why you’re reading this article, isn’t it?
Videos that give something back to the viewer are great ways to increase views.
They’ll be more likely to leave comments and share videos with quality information in them.
This can be as simple as talking about the five best ways to beat the heat in D.C. this summer. It’s that easy to give viewers quality information they want to share with others.
Giving information away is a form of social currency that your viewers will appreciate, meaning higher ratings for you.
Develop a Content Creation Plan
Whether you’re a freelance newscaster or a seasoned veteran of a web talk show, it’s important to have a good idea of where you’re headed with your content.
Reaching audiences in the digital world we live in requires that you’re smart about how you produce and distribute your content.
This can include Facebook Live and even an SEO-optimized YouTube channel.
However you decide to go about publishing your video content, you’ll want to have a plan in place that factors in your budget and future.
Don’t be afraid to ask for help with content creation or management, especially if you’re just getting started in the industry.
Great Videos vs. Lots of Videos
Don’t focus on churning out videos at lightning speed simply because you want to amp up your portfolio or online presence.
A few high-quality videos are worth way more than a lot of low-quality ones. And, your viewers will definitely be able to tell the difference.
Invest time and resources into the right video equipment and editing techniques. This will ensure you’re creating great videos that your audience will actually want to watch.
When in doubt, ask yourself: Would I take time out of my day to watch this video? What value am I offering with this video?
Focus on Mobile Video Content
Even international news correspondents have to think about their mobile viewers. Why?
Mobile video consumption rises by 100% every year.
This means producing mobile videos that:
- Are short, sweet and to the point (10-15 minutes tops)
- Have an attention-grabbing screen cover
- Include a clickable CTA (to continue viewing more of your content)
- Are smartphone-friendly
- Include SEO-optimized keywords in the description
Don’t Obsess About the Numbers
As a professional in an industry that depends so much on ratings, it’s easy to obsess about the numbers of views or followers you have.
Don’t do that.
Creating quality videos is all about organically building a community of like-minded individuals who like to interact with you.
Be sure to fuel the fire of their daily conversations by replying back to their comments on your stories. Produce the type of content they want to keep interacting with.
You can follow the lead of Instagram influencers in this vein, as studies show that by turning audience members into community members increases engagement.
Presenting yourself as a professional, reliable reporter means ensuring you’re always authentic. In the age of fake news, this is as important as ever.
In fact, trust 10% of Americans surveyed stated that their lack of trust in journalism is due to the production of clickbait.
You’ll definitely want to avoid that. Instead, stick to your values and be yourself. However, part of being authentic is ensuring you’re always presenting yourself as professional.
That requires the right equipment and studio space for filming.
Rent a Quality Space
Nothing says authenticity more than broadcasting live from a branded studio.
In order to ensure the video contents of your production efforts are great, you’ll definitely want to invest in the rental of a multi-camera studio space.
What’s great about modern-day broadcasting is that you can rent a fully customizable studio space that is designed to suit your brand.
This goes for small talk shows, online sports shows or even freelance reporters looking to market themselves in a professional way.
Don’t Forget About the Green Screen
If you’re new to broadcasting, the green screen might seem a little daunting.
However, the right studio space and production partner will be able to help you get the lighting right to produce the right look. Learning how to tackle the green screen as a novice news correspondent can make or break your career.
And, it will make for even better videos. That’s a win-win for you and your audience.
Get Help with Your Video Content
Creating great video content can be tough, especially for those trying to go at it alone.
With world-class studio spaces available to rent at manageable prices, you don’t have to go at it alone anymore. That’s why we’re here.
For questions regarding studio rentals or help with cultivating an online brand identity, contact us today and we’ll set you on the right track.