Video captures its audience in a way that is incomparable to any other medium. As people tend to remember 95% of a message when it includes video footage.
This makes a videographer a high-demand profession. As they have a special skill set for creating and producing engaging content.
So do you have the creative passion, talent, and technological skills for the job? Then you may want to consider making videography your next business venture.
Read on for 10 smart business ideas for starting your own videographer business.
1. Share Online News
Creating a news program is a good business opportunity for videographers. You can air your own channel on YouTube. This is an easy outlet to share breaking headlines with your followers.
Be sure to support your online news channel through social media. This includes sharing video clips and links on Facebook, Twitter, and Instagram. It will ensure you get more impressions and engagement with your program.
2. Become a Wedding Videographer
This small business video production idea is always in high-demand. As a wedding videographer is an essential part of a brides special day.
They work to help capture wedding footage and moments that deserve extra attention. This includes the bride walking down the aisle, with the groom’s reaction. As well as the first dance, cake cutting, and speeches.
There are over 2 million weddings in America every year. So, a wedding videographer can be both a rewarding and prosperous career choice.
3. Start Your Own Vlog
This option is much like a blogger, where you start up your own online blog. But instead, it involves using video content to share your stories.
This can be a great business idea for anyone who has a special niche. This includes travel, living a healthy lifestyle, or even the journey of motherhood. Using a custom branded production studio can also set you apart from other vloggers.
Vloggers often work through affiliate marketing opportunities with other brands. They can also help sell products online, through video demonstrations.
To be a successful video blogger, you’ll need a bit more than video production skills. You should also learn some SEO techniques. This way you can focus on growing your traffic and online following.
Starting a vlog is a great freelancer opportunity. It also allows you to set your own flexible schedule. This style of work-life balance can even make you happier and more productive.
4. Shoot Ads for Local Companies
The ad industry is a great way to get involved in your own video production business. Promote your talents to companies that use local advertising to attract new business.
Your business can work to produce commercials that air on local TV channels. These style of ads add a personal touch to a brand’s marketing campaigns. This appeals to the audience’s senses and emotions while establishing trust.
Your clients will likely include those in politics, law, and healthcare fields. Video ads translate well for political candidates, dentists, and attorneys in the area.
You can also shoot ads for promoting community events and fundraisers. These will help to raise awareness and bring about more networking opportunities.
5. Create Digital Home Tours
The real estate industry is another resource for your video production for business. As 85% of potential buyers prefer to work with an agent that uses video footage for marketing.
Many agents and brokers use video tours to help potential buyers find their dream home. Custom home builders also need stunning video footage to promote their work. The videos you make can get used on the agent’s website, as well as sites like Realtor.com.
6. Turn Into an Influencer
YouTube, Instagram, and Facebook can be a great outlet for your videography skills. These social media platforms thrive on fresh and quality content.
It helps to find your niche, so you can appeal to the right audience. It should be something you can inspire or teach to others.
This includes popular how-to guides on topics like makeup tips or fashion advice. As well as healthy eating, exercise tips, and trendy fitness classes. Influential women promoting their rights are also taking over the media.
The better your video content and quality, the more followers you will gain. Custom production studios can also work well for your broadcasting needs.
Successful influencers can then pursue affiliate marketing partnerships with online brands. Sponsored posts like these can bring you some serious business.
7. Get a Drone
Drones take new business video production techniques to a whole new level. They allow you to create a new video perspective through a bird’s eye view. You can also make cool time-lapse videos.
These overhead videos are appealing to companies looking for innovative marketing materials. This includes real estate developers looking to promote a new building project. As well as new home communities, hotels, and corporate building complexes.
8. Capture a Documentary
Documentaries are a unique way to enhance your videography and filmmaking background. Local students and aspiring filmmakers are always looking for talented video producers.
Starting your own videographer film business can help their vision come to life. Yet, you’ll want access to a high-quality editing facility for best results.
You’ll also gain many networking opportunities to expand your business further. This type of experience can also help you get involved in the independent film industry.
9. Make a Music Video
Local musicians are a good business opportunity for videographers. You can help turn their hit songs into innovative digital videos. Or you can film their shows or concerts and turn them into great footage.
These videos get made better with unique editing and animation features. So be sure to stay up to date on the latest in these production technology trends.
Musicians can share these videos on YouTube channels, Facebook pages, and websites. This helps them to promote their music and book more shows.
10. Help Job Seekers Find Work
Your videography business can also appeal to those who are looking for a change in their careers. A video resume service presents a unique business opportunity.
These videos get shot and edited then sent off to hiring managers. They can include a combination of interview questions and hands-on experiences. It works to help set potential job candidates apart from the competition.
Video resumes work great in fields like marketing, broadcasting, and political industries. News anchor reporters likely need a video to represent their appearance and skills.
Choosing the Right Workspace for Your Videographer Business
With a successful videographer business, you’ll want innovative production techniques at your fingertips. As the right filming and editing environment is everything when it comes to the growth of your videographer business.
Rentable studio options allow you a flexible and convenient work environment. This includes a green screen, or more custom branded set design options. Learn more about how studio rentals can help you enhance your videographer business.