Don’t Get Left Behind!
Have you been hearing about live streaming a bit more lately? Not sure if it’s right for you?
Here at our studios in Washington, DC we facilitate our fair share of live streams and we can tell you a thing or two about the industry from the inside.
Whether you have great products to sell or are providing people with information they need, you are always creating a brand.
What do people associate with your brand? Are you in control of your own image?
Live streaming allows you to offer something unique for your audience to connect with and gives you a chance to maintain that connection and ultimately turn it into constructive, positive business relationships.
Connect with your Audience
64% of people watched live online videos in the last year — and most of them are saying they were driven to it because they were excited about the content. Interestingly, most of them also felt positive feelings both while they watched and after.
We can give you some good tips for connecting with your audience, and creating a positive, exciting experience with them.
Do your customers/readers/followers have a consistent, reliable, human personality to associate with you? If 63% of people in the US between 18 and 34 are watching live video content and getting to know other brands out there…where do you fit in?
Offer Something Worthwhile
Product launches. Q&As. Prizes and giveaways. Advertising campaigns designed with live content built in. Webinars with useful insights and advice. Company tours, demonstrations, trainings…
You have plenty of options when it comes to creating video content that your ideal customers will be attracted to.
On Facebook alone viewers spend 3x as much time watching live videos than on-demand video content.
64% of people are more likely to purchase a product after watching a video.
It isn’t about just creating videos that funnel people to your site with content designed as click-through bait.
It’s about being the product or service that people see as up-to-date, accessible, and worth spending their money on.
Create a Library of Useful Info
Even if your customers or audience don’t catch your live video, leaving it up on social media gives them content to sift through when they come to you on their own.
Is someone curious about how your product works? If a simple search brings them to a recent video then they will have a chance to connect with you. If you make engaging content then they will keep coming back and start joining you when you go live!
Don’t Be the Brand That Never Gets Found!
Live video internet traffic will grow 15-fold from 2017 to 2022. The more buzz live streaming generates, and the more other brands find success with it, the more you will wish you hadn’t waited.
It’s time to make sure you have a solid streaming strategy that really gives you an avenue for connecting with your audience!