Developing An Effective Video Content Management Strategy
Ingestion has become such a buzzword in the video production community lately, but it isn’t as complicated as some would make it seem.
Your ingestion method simply refers to the tools and processes you use to organize and track your video files, from the moment you begin to capture footage to the moment you deploy your work in its final form.
It’s Not Editing, It’s Managing
We aren’t talking about the cutting, arranging, and editing of clips, but we are talking about facilitating your editing process and helping you keep your footage organized
If you are just getting started with the back-end of your video content management system, or if you want to review what is required for content ingestion, take a look at these steps:
Step 1: Cataloging
This is the somewhat tedious and exacting process of entering your video metadata into your database. This ensures that you can find everything you need easily later. It can take a long time, but stay focused while entering all of the keywords and tags; getting this step wrong can mess up your whole film project later down the line.
Stay on top of cataloging your video metadata and keeping it up to date in your database. Don’t struggle and hunt around later. Keep everything organized with a strong cataloging system.
Pro Tip: Name your video files. By simply naming a video file with a name that’s related to the video content, you can easily find the particular video that you are looking for in the future quicker because it has a name related to what you’re looking for.
Step 2: Encoding
Encoding is when you fully convert your footage into the various formats that you need and store it on delivery servers. You should always make back-up copies of everything you have during this stage, and make sure they are stored separately.
By implementing encoding in your ingestion process, you can capitalize on another organizational tier by specifying what type of media your video is. Having an individual file solely for H.263 files, another file for H.264 files and another for JPEG and MPEG files can significantly help you find these particular files later.
One easy way to make back-ups is to use hard drives. Invest in a high storage capacity hard drive to keep your footage saved at every step of the process.
Step 3: Indexing
Indexing is the process of getting each clip organized so that it is easier to find later. You will see this on delivery servers and it basically puts your files into different folders so that you can find them more easily later.
Step 4: Linking
The linking phase involves taking the encoded videos and linking them to metadata. This is how it will be found when it is searchable online or in the larger network you may need to upload it to.
The key is to create strict and distinct parameters between your video metadata and topic. That way when a user is searching for a topic that you’ve created a video for, search engines can find your video content easily.
Step 5: Testing
Now you are ready to test your video, specifically by searching for it in every possible way to ensure that your metadata links from Step 4 are working properly, as well as making sure all of the edits are to your satisfaction.
If you are finding it extremely difficult to find your own video through search testing, chances are your users are having a tough time too. If this is the case, consider going back to steps 3 and 4 to make sure you are optimizing your linking and indexing methods.
Step 6: Deployment
It’s ready to go out! Notify everyone who wants to know about your content via email or social media if need be. Congratulations! Ingestion: Complete.
Make a difference by properly managing your video production strategy. Once you’ve got that straight, you’ll be ready to rent out an amazing production studio and get to work!